In the past couple of years, we’ve seen an interesting shift in the smartphone market, where customers are starting to prefer mid-range phones. It is possible that this is due to the fact that many smartphone companies are pricing their flagships a bit too outrageously, which explains why devices like the iPhone XR and the iPhone 11 sold way more than its more expensive siblings.
However, could the trend be changing? According to a report from AppleInsider, they cite an iPhone availability tracker note in which apparently it seems that Apple is facing difficulty in trying to keep up with the demand for its more expensive iPhone 12 Pro and iPhone 12 Pro Max models.
In some markets, it seems that customers might have to wait as long as 33 days before their devices are shipped to them. Analysts at JP Morgan suggests that given that it’s been a few weeks since the release of the iPhone 12 and how Apple is still facing a high demand, this is actually a good thing for the company.
It is possible that Apple might have worked on the assumption that customers would continue to favor its cheaper iPhone 12 mini or iPhone 12 models and thus produced less of the Pro and Pro Max models. In any case, it’s a good problem to have.